Effective Date: June 10, 2026
Lifeline Financials (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit lifelinefinancials.com and use our services.
1. Information We Collect
Personal Information
We collect information you voluntarily provide when you sign up for our email list, including:
- First and last name
- Email address
Automatically Collected Information
When you visit our website, we automatically collect certain information, including:
- IP address and geographic location
- Browser type and version
- Device type and operating system
- Pages visited and time spent on pages
- Referring website or source
- Date and time of visit
Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This includes third-party analytics services. We also work with affiliate and advertising platforms that may use cookies or tracking pixels to attribute referrals and serve relevant financial offers.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To send you promotional emails regarding budgeting tips, financial guides, and related resources
- To share your information with our marketing partners who may contact you with relevant financial offers
- To improve our website and services
- To comply with legal obligations
3. Email Communications
By providing your email address and checking the consent box on our sign-up form, you consent to receive promotional emails from Lifeline Financials and our marketing partners. Each email will include an unsubscribe link allowing you to opt out of future emails at any time. We honor all unsubscribe requests promptly as required by the CAN-SPAM Act.
Consent to receive emails is not a condition of purchasing any goods or services.
4. Marketing Partners
By providing your consent, you authorize us to share your contact information with our marketing partners, who may contact you directly with offers for financial products and services. We are not responsible for the products, services, or communications provided by our marketing partners. Your interactions with marketing partners are governed by their own terms and privacy policies.
5. Sharing Your Information
We may share your personal information with the following categories of third parties:
- Marketing Partners: Companies offering financial services, debt relief, credit monitoring, budgeting tools, and related products and services.
- Service Providers: Companies that help us operate our business, such as email service providers, analytics providers, and hosting services.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Consent records are retained for a minimum of five (5) years to comply with regulatory requirements.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request deletion of your personal information, subject to legal exceptions.
- Opt-Out: Opt out of the sale or sharing of your personal information.
- Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale or sharing of your information.
9. Do Not Track Signals
Our website does not currently respond to “Do Not Track” browser signals. You can manage your cookie preferences through your browser settings.
10. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
11. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically.